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How The Order Process Works
ArtBeacon provides a very structured mechanism for artists to directly handle transactions from customers as well as manage incoming orders. The transaction and order process are detailed below with a flow diagram image you can click to enlarge:
Step 0: A customer accesses your site/store.
Step 1: Artwork is added to the customer's shopping cart.
Step 2: Initiating the Check Out process, the customer clicks on "View Cart" to view all items in their shopping cart. The customer clicks on the "Check Out" button to continue.
Step 3: The Shipping page loads, prompting the customer to enter their shipping address or to login to reference a previously entered shipping address. The customer clicks on the "Continue Check Out" button to continue.
Step 4: The Billing page loads, prompting the customer to change their billing address if different from their shipping address and to designate how they will pay for their purchase. The customer clicks on the "Continue Check Out" button to continue.
Step 5: The Confirmation page loads, displaying a summary of the order inclusive of items purchased, shipping address, and billing preferences. This page can then be printed if the customer so chooses.
Step 6a & 6b: (6a) All information displayed on the Confirmation screen in Step 5 is sent via e-mail to the customer. (6b) The artist selling the work receives a sale notification message with a link to their Orders page where order, customer, and billing information can be retrieved.
Step 7: When the seller clicks on the order link in their e-mail notification from Step 6b, the ArtBeacon login page will display. Upon entering the proper User ID and Password, one of two things will happen.
Step 8: If you have dated billing information on record for your ArtBeacon account or you are a "Commission Only" member and opted not to enter your billing information, you will be prompted to update or enter this information before you can see detailed order information.
Step 9: By clicking on the order link in the notification e-mail or completing the update of your billing information for your ArtBeacon account, you will be taken to the "My Orders" page. Here you can access a complete list of orders made through your store. This list is sorted by "Date", "Order Number", "Item" and "Order Status". Upon clicking on the "Order Number" you will see detailed order information which includes a customer's name, address, e-mail, and method of payment. Here you can update the status of an order to assist in your order management.
Step 10: After accessing the order, it is an excellent policy to get in contact with your customer as soon as possible. Thank them for their patronage and keep them apprised of an estimated time of arrival for their order. This is a great time to establish a relationship with your customers. With a positive experience they will revisit your store, recommend friends, and stay tuned to your announcements about art shows and new works. All customer communications are an opportunity to establish rapport and trust. See our other article "Building Rapport With Customers To Ensure Sales" to learn what more you can do to accomplish this.
Step 11: Package and send your order as specified by your customer while taking into account the necessary precautions to ensure safe arrival of your work to its destination.
Step 12: Maintain consistent and professional contact with your customer by informing them when their order has been shipped. This small gesture can have a big impact and lead to future sales opportunities.
Step 13: In line with your correspondences to your customer, they should receive their order, completing the order process.
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